Sri A.S Puttaiah, a man with decades of experience as a successful Banker, sensed that the Banking Sector was not able to address the credit needs of the masses. This made him to start the Company in the name and style of M/s.Souhardha Chits Pvt. Ltd. On 12th April 1999, Souhardha Chits Pvt Ltd started its operations with a seed capital of approximately INR 3 Million. Souhardha means “Harmony” in Samskruta (Sanskrit), which has been imbibed in the Company’s motto—“Enabling harmonized growth”.